For example, suppose you want to invest money today to a company, will invest the money Coca-Cola? or will not they?
Why Bill Gates richest in the world ranking rise from the second first?
you like your cake to eat casually, or 30 people Qiangzhao Chi? of course, free to eat. So in general, and often have a wrong idea: to see this person good money, which he engaged in the industry, I went to join his profession. It is as if people see a piece of cake, he ate fast left, he ate with relish, and you said I to join him, you only eat him? remaining.
boss rule twenty : To set the heart of consumers exposed to price, rather than blindly seeking high or low demand;
if Laosi Lai Sri Lankan company to make the best car, but it is closed down. We have to make in the same price in the quality of the best.
beat their competitors, then sat on his car to go with him - through strategic alliance.
become the world's richest man Bill Gates has not, he ranked second in the world, Why does not he become the world's richest man? Because reason is very simple, because the world's richest mountain Muwei Dayton died. Sometimes people die, we can the company's president, mountain Muwei Dayton opened 4000 in the U.S. Wal-Mart Stores - large shopping center.
I heard, excited to such a large extent. where to sell your beauty products? Earth, Malaysia accounts for how the entire planet? a. Kuala Lumpur, the number of people selling the skin care products, beauty care products in selling this? you just carve up the market for so little, what this gentleman will become the world's richest man, do you? ask you another question, how many people around the world use a computer? - hundreds of millions, 90% of people use the Bill Gates of the WINDOWS software. in the next three to five years, more people use computers all over the world , when the world's population use computers to reach several billion when 90% of re-use Microsoft software. So, Bill Gates earned 100 million U.S. dollars, depending on the effort? is by selling it? still rely on 25 years ago He caught the world's largest trend?
example, if your market is you live in the city, a population of only 800,000 to 1,000,000, while Bill Gates's software is the marketing world, billions of people, compared with him, even if we, like wisdom, abilities, but his market is greater than us, we will still earn less than his.
Sony companies, the Japanese sony, very top, they think: not sell a thing usually has two problems, the first bad product quality; the second price is too high or too low. Why? example, if your company's product quality is not good, after you pass the customer to buy a lot of publicity Instead, have a negative reputation.
assume that we sell today in the car, you want to sell Santana, or selling a Rolls Royce? sell Santana , you may open the car is a Rolls Royce; to sell Rolls-Royce, maybe you should go back to open Santana. this is true, as Rolls-Royce company was sold to Germany's Volkswagen. so why would so? because the purchase of Rolls-Royce cars in this market demand was too small.
so you business owners, I want you to always think about Your company is now selling the goods is not too much at the top of the pyramid? If so, you may not approach the company's performance is so good that you have to change your product range, you can make the company's operations better.
OK, so the success of the method in fact there are many, but to grasp trends, especially the biggest trend to master is a very important thing.
Thirteen boss rule: Choose the industry means fewer competitors win without fighting;
I often think, the president of a company , be sure to shop around to study, understand the company's operating condition, so I always imagine I was a mountain Muwei Dayton I, I visit a shop one day, very carefully studied every detail, I and each store manager to discuss the issue . That assumption has finished this investigation, I told the manager said The manager's time is ----: Why do these people earn so much, in fact, for the simple reason is because of their large volume.
a pyramid is so big, you just cut to the pyramid so that it is difficult to make money. So we have to make big money then, to try to market to be large.
Another example is a McDonald's world-class enterprise? certainly; it does not have a global market? there; but are eating hamburgers than the next biggest trend? not; McDonald's fast food restaurant a few competitors is that basically meet certain trend, but because of his patronage what? have too.
Why did not the amount of it? In my personal research, I found a few:
; so every company must ensure that your company's products are among the same class with the best price, rather than make the best products.
boss Rule XVI: volume is the key to wealth;
second, Bill * Gates said, look what good?
Why that price? price is too high, the customer could not afford; low price point, according to reason about, the amount should be bigger, but why not sell? because no profit. If you had a heart attack today, I launched a panacea to the world, specifically to treat your heart, I said: You should not Try the world's most expensive heart drug? heart is important to you, I sell you a cheapest in the world of medicine, you may rest assured that it? The price may be too low, so the amount of lead is not.
Therefore, the price is too high, has its problems; Sometimes the price is too low ----- customers also will not accept the customer think that is not effective, or that counterfeit goods.
So to work is to how to - or find the car to go ride horses - very, very important.
Bill Gates said that a good definition of the third vision: the world's first software company called Microsoft; the world's first cola called Coca-Cola; top of the world's first commercial computer called the IBM, is usually the first to do, it is easy to become the first brand .
in the end how can a business really make big money? .-- we look at the big money comes, we will be to study in the end who is the world's richest man. Of course, the world's richest man, remains our admiration and worship, and very nasty man named Bill Gates.
So, if these three points, then grasp the fact that you get rich from the success has become increasingly closer.
boss seventh rule: a large market demand and the market is large premise;
so large is the key to wealth. this sentence That he really meant: The only reason not to make money, that is, the amount he is not big enough.
; The first one is market demand and insufficient;
time I fancy a bit, if we can sell a VCD Sell 10 U.S. dollars - of course is impossible, it may be 10 yuan, if we can sell 10 dollars, he can sell seventy million three sets of window 95, said that sales of seven hundred million sets of three months we need to VCD .
how to win without fighting it may be that when you do not have competitors When the cake with your point that no one time, this time to how you eat, in fact, are you.
summarize the vision of a good definition, divided into three: the first is that we must grasp the biggest trends; s Two of our larger market, not eating to a point, OK, of course, we are in the country, the mainland market is great, it basically means, you can not only in your city, for example, you can not just in Kunming do your business, not only in Shenzhen, you can not only in Dalian, not only in Shanghai, not only in Suzhou ... ..., we must expand our business to reach a national; the third is less competition in the industry to , as little as possible;
< p> Now the customer is not too much, but the future will become a lot, now is not too high frequencies used by customers, but the future use will be high, looking for this industry to operate, as if to open the same as a Ferrari or Porsche to open the stage, this way it, we can ensure our success rate is always a little bit faster than others.
fourth boss rule: three eyes: the trend of big, big market, small competitors;
Law fifth boss: do large space for future growth industries;
us to ask, Coke is the next biggest trend? cola market is not the global market? This is good; Coke's competitors how? to Coke in terms of, not too much, in fact, all the drinks are Coke's competitors, but Coke is not so much a matter of fact the most important competitors. but now how many people drink around the world Coca-Cola or Pepsi to drink? How many people? countless! said he is relatively small space for future growth. So we put our money invested in this company, when in fact it is stable returns, but not there will be a great recovery.
so good technology, experienced, better take a good car, riding a good horse.
only 13 billion people, China has spent more than half of the. so this is the reason Bill Gates to become the world's richest man.
boss rule XI: to find the best people you work to instant success;
chairman of a company so they will not sell, does not matter, he hired top marketing representatives to sell; he will not develop products, which can go to other people's products to research and development agency.
this Bill Gates, in a few years ago a set of computer software, called Windows 95 (WINDOWS95). At that time within three months, Bill Gates, his company sold 7 million units of Windows 95, a set of retail price of 100 dollars. incredible, just three months, sales have so much!
addition to these three points outside, when we engaged in an industry time, but also examine the current use of the customer in the end is more or less.
; boss second rule: to compete with others than with others;
nineteenth boss rule: Make sure your product quality is the same price with the best of class;
eighth boss rule: they can not sell because the quality and price;
The third point it is based on poor quality products;
So if look really good, to be the first in the industry, founded the company to first, to select fewer competitors industry to do. because Art of War comes to the highest state enterprises, the highest art of war strategy, that is - win without fighting.
Therefore, we not only find the biggest trend, not only to have a global market, we not only do fewer competitors, the industry, but also find a lot of industries are now customers do not do.
like former Chicago Bulls basketball team, Michael Jordan to help him find playing basketball, three consecutive NBA championships, and later had three NBA championship two years in the break, why cut off for two years? since Jordan retired to play baseball a go. If Jordan had not retired, then the Chicago Bulls can For eight consecutive years by NBA championship. in ten years time there, if a team can win eight NBA championships, you see the boss is not making turned?
I was speaking in Kuala Lumpur, on more than a thousand speeches, lectures finished, a man so excited to run over He said: the world's richest man!
second, this quantity is not the reason is because the market is not big enough;
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